• the content 
• how to get the content to his targeted audience
• how to manage comments

http://www.doshdosh.com/social-media-networking-and-roi

 

Focus on the networking process itself. 
 

1. Start by determining what you can offer to the budget travellers. This may come in the form of a link, feedback, a social news vote, a recommendation or a specific skill. This is the value you can offer from your end, irregardless of the benefit you will get. Build relationships by offering valueable informations and assistance before extracting a specific benefit, accommodating the travellers. This is an efficient way of networking

    

2. Make a list of questions you have for the community of travellers. Use them during your conversations in order to extract specific knowledge. The keyword here is specific. You want targeted, relevant information you can use for specific purposes. You need to structure the conversation in order to get the information you require.

    

3. Focus on specific benefits you want to receive from an individual or group. The best and most meaningful relationships occur when you genuinely respect the other party. Aim for benefits but do not do emphasize them at the expense of harming your reputation with the other individual or community. Keep the benefits you want to get in mind and obtain them within context: do not go out of your way to force specific returns.

    

4. Share Networking Duties If you’re working in a group blog or own a company, split up the focus by assigning a specific community to a specific person and get him/her to focus on it. This is more efficient because you’re making sure that each business is represented on all of the major websites. Nurture experts that can give you input on each social media channel.

    

5. Cross-leverage your social media profiles. Some people use multiple social media websites while others usually stick to one or two. It is always helpful to set up social media profiles even for sites you don’t use, because you’ll increase your points of possible interaction. Connect your social media profiles to each other via links and send users for one site to another. This is useful when you want to initiate discussions or promote content on another channel.