Negative comments sculpt your Hostel as product or service focus. They help to define your goals. Remind your readers or buyers of the common enemy you face. Just as the movie-goer empathizes with the hero and admires her passion in the face of adversity, you want to connect with your audience in the same way.

Negative comments provide fuel for collective action. They legitimate and make you relevant.
Emphasize Your Negative comments and Refine Your Mission Statement

• define what they you believe in and what you oppose, what you don’t publish, defines your blog, your ideals/promises which are so important to attract and maintain an audience.
• What are you fighting against and why? Make sure your audience knows what is your business’s purpose.
• This is all about refining your mission statement and accentuating your perspective.

When people know what you’re fighting against, they know where you stand. And that matters when you want to gain both empathy and their patronage.