Negative comments sculpt your Hostel as product or service focus. They help to define your goals. Remind your readers or buyers of the common enemy you face. Just as the movie-goer empathizes with the hero and admires her passion in the face of adversity, you want to connect with your audience in the same way.

Negative comments provide fuel for collective action. They legitimate and make you relevant.
Emphasize Your Negative comments and Refine Your Mission Statement

• define what they you believe in and what you oppose, what you don’t publish, defines your blog, your ideals/promises which are so important to attract and maintain an audience.
• What are you fighting against and why? Make sure your audience knows what is your business’s purpose.
• This is all about refining your mission statement and accentuating your perspective.

When people know what you’re fighting against, they know where you stand. And that matters when you want to gain both empathy and their patronage. 

• the content 
• how to get the content to his targeted audience
• how to manage comments

http://www.doshdosh.com/social-media-networking-and-roi

 

Focus on the networking process itself. 
 

1. Start by determining what you can offer to the budget travellers. This may come in the form of a link, feedback, a social news vote, a recommendation or a specific skill. This is the value you can offer from your end, irregardless of the benefit you will get. Build relationships by offering valueable informations and assistance before extracting a specific benefit, accommodating the travellers. This is an efficient way of networking

    

2. Make a list of questions you have for the community of travellers. Use them during your conversations in order to extract specific knowledge. The keyword here is specific. You want targeted, relevant information you can use for specific purposes. You need to structure the conversation in order to get the information you require.

    

3. Focus on specific benefits you want to receive from an individual or group. The best and most meaningful relationships occur when you genuinely respect the other party. Aim for benefits but do not do emphasize them at the expense of harming your reputation with the other individual or community. Keep the benefits you want to get in mind and obtain them within context: do not go out of your way to force specific returns.

    

4. Share Networking Duties If you’re working in a group blog or own a company, split up the focus by assigning a specific community to a specific person and get him/her to focus on it. This is more efficient because you’re making sure that each business is represented on all of the major websites. Nurture experts that can give you input on each social media channel.

    

5. Cross-leverage your social media profiles. Some people use multiple social media websites while others usually stick to one or two. It is always helpful to set up social media profiles even for sites you don’t use, because you’ll increase your points of possible interaction. Connect your social media profiles to each other via links and send users for one site to another. This is useful when you want to initiate discussions or promote content on another channel.

Whatever method you choose, there are usually four main goals:

Improved customers relations

1. Regular information about your hostel and creation and stimulation of demand for it among budget travelers worldwide.
2. It gives serious trouble to adust manually information according to latest changes in your hostel.
3. You’re interacting with others on social media channels in order to increase demand for budget travelling in your hostel´s area. You’re increasing your visibility in the right places. This way networking also works to bring visitors back to your website

Improved reputation

1. Controlling your hostel´s reputation, ratings.
2. You run and update your marketing manually.
3. In order to improve the impression of your website onto visitors you take part in backpackers´ forums or networking sites and react asap to feedback. You keep all communication channels open. You improve your reputation as an expert by taking permanently part in discussions on topics that are relevant to budget travellers.

Personal Development

1. Improve your business - enable yourself to run a state-of-the-art hostel that meets budget travellers´expectations worldwide
2. You analyse the tourist markets and later adjust your hostel´s offers accordingly.
3. Communication with the young travellers will keep you informed about happenings in the backpackers´ scene. Seeing their reflections is a perfect way to improve your own experience in the travel branch.

Relationships with benefits

1. Mutual benefits.
2. You search for useful reliable information and business contacts.
3. Networking with others can mean free benefits such as testimonials, links or recommendations. When you interact with them you are even more likely to provide each other mutually with a benefit.

Immediate feedback

1. Use rather incoming information instantly instead of responding to complaints.
2. Often delayed reaction to ratings and complaints.
3. See immediately needs and demands within the backpacker community. To avoid wasting money and power you can easily check effect and feedback before establishing new ideas or structures